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1. Critically analyze McDonald’s Hopes New Social Media Question and Answer Will Modify Food Image
2. Outline of the social media research methodology being used by McDonald’s
3. Analysis of the weaknesses associated with this approach
4. Proposal for alternative strategic social media research solutions that may allow McDonald’s to get better
5. Feedback on its products and restaurants from customers
1000 words in length and executive summary 50 words minimum and 100 maximum
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