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you need read the WOW case and slide i upload very carefully and finish the question in 3 pages
for the consumer behavior hierarchy you can find in the PPT i upload
and for the POP and POD, you can find in this link:
https://www.marketing91.com/points-of-parity-and-points-of-difference/
Need Help With Your Assignment? Get expert academic writing assistance! We can write any paper on any subject within the tightest time.