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Businesses use symbols to help consumers identify with their brand. Review the following two articles about how symbols relate to a company’s brand.
Hidden symbols in common food logos: https://www.businessinsider.com/hidden-symbols-in-common-food-logos-2017-3 (Links to an external site.)
Make your brand iconic: The power of symbols in branding: https://stickybranding.com/make-your-brand-iconic-the-power-of-symbols-in-branding/