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You should answer the following questions:
I. Targeting in SMM can be identified as being: The right person to get, The right content, At the right place, At the right time, In the right format, In the right language, On the right device. Explain each point and provide an example of each one.
II. Why Use a White Label Social Network? Define the purpose and provide an example
III. As a initial entry strategy the company could be passive or active, define them and provide an example
IV. Explain permission vs interruption marketing, provide an example in each of them.
Formalities:
· Word count: 2000 word. EBSCO
· Cover, Table of Contents, References, and Appendix are excluded from the total word count.
· Font: Tahoma 12,5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
· It assesses the following learning outcomes:
Understand social media marketing within the context of the marketing strategy and IMC
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