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Report #2: Industry Analysis
Using a coherent model and strong research, describe the industry in which this
organization operates. Use one of three models: Porter’s Five Forces, Griffin, or
SWOT/SWOTT.
If you were to use, for example, Porter’s Five Forces, your Industry Analysis would
likely include well-analyzed and well-written information in all of the following areas:
A. Intensity of Rivalry/Industry Competitors
B. Threat of Substitutes
C. Bargaining Power of Buyers
D. Bargaining Power of Suppliers
E. Threat of New Entrants/Barriers to Entry
A good review of Porter’s Five Forces can be found at
http://www.quickmba.com/strategy/porter.shtml
If you use SWOT or SWOTT:
Strengths and Weaknesses—Internal to the Company
Opportunities and Threats (and Trends)—External to the Company
There is no specific template for this assignment as the final format depends on the model
that you choose. Please choose the best model that applies to your industry – i.e. do not
use more than one model.
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